Lee Min Ho's Fiction drama Legend of the Blue Sea Tops brand index


The popular Korean fantasy drama "Legend of the Blue Sea" is hitting the top one after the other,. The drama has now obtain the first position on a drama brand reputation index.

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On the report Yibada, "Legend of the Blue Sea bested 19 other dramas in terms of brand reputation, according to data from the Korean Business Research Institute."

Reportedly, the list was compiled after research and with the help of various data of different South Korean dramas within the time period of Oct. 16, 2016 -Dec. 17, 2016. And, the data included production's communication, community, brand, and media exposure.