Song Joong Ki as King of ads based on survey


Korea Broadcast Advertising Promotion Corporation (Kobaco) conducted a survey for 2016 Consumer Behavior for media usage and Song Joong Ki tops the result!

Try this quiz: LOVE QUIZ: Who is your Korean Jagiya?


Based on 5,000 people ages between 13 - 64 interviewed in Korea, Song Joong-ki was their number 1 pick as the best model of Korean brands! After Song Joong-ki, second is AOA Seolhyun.


Since 1999, KOBACO has been conducting MCR, the nation's largest survey of consumers' media usage and product usage behavior. Here are the list of 2016's favorite star result:

-Most Favorable Star-

Song Joong Ki (16%)

Seolhyun (6%)

Kim Yuna (5%)

Suzy (4%)

Song Hye Kyo (3.3%)

Jun Ji Hyun (2.9%)

Yoo Jae Suk (2.5%)

Gong Yoo (2.5%)

Cha Seung Won (2.1%)

Lee Young Ae (2.1%)